Lots of websites look professional, but they still have low engagement rates with their customers. This means that they are not converting users into paying customers, which means that they could be spending thousands of pounds on website design and maintenance – without getting a single penny back.
If you want to boost conversions on your website, here are 4 SEO steps to increase user conversions.
Leverage your videos
Make sure that you include an explainer video on your website to outline your business, your goals and your products. Users will find this content informative, but it is important to make sure that the video is useful, rather than overly advertorial. No-one likes feeling like they are watching a giant advert.
Add A/B testing to SEO strategies
Split testing can give you more information about your users, helping you to boost engagement and sales. If you want to set up a good test, make sure that you give Google relevant information about your page, so that you get accurate, useful results.
If you’re not sure how to set up A/B testing to improve your SEO strategies, check out these website designers in Newport, who can help you with your project. Simply head to https://netcentrics.co.uk/ to find out more.
Create a clear link between your website and your adverts
If your adverts have a different design and colour theme to your websites, users may think that the advert led them to the wrong website, so they will leave. You can avoid this by making sure that your website and your adverts both have a similar visual feel.
Make sure you have fast loading times
Today, users are very impatient, so they won’t stick around if your website doesn’t have fast loading times. In fact, nearly 50% of online shoppers expect websites to load within two seconds, so if your website is slow, you could be missing out on a huge chunk of customers.
It is also worth mentioning that over 50% of online shoppers say that quick website loading is an integral part of their site loyalty.
If you want to improve your website loading times, consider moving large files and images that slow load times down – or speak to a web designer to find out more about improving website load times.