Campaigns with influencers are one of the favorite tools of the marks, since they allow to link their products to relevant names and with a good image and because prominently manage to connect with audiences. As demonstrated many products and many consumer trends, the ‘what you used’ or ‘what you buy’ has had a large impact over the years to change consumer habits.
Social networks and the Internet in general have made it much easier for brands to identify influencers while have created a new scenario which refers to influencers. Instead of being only the famous shift, as in the past and as has been happening in recent decades, when Hollywood actors and singers were recommending products, the network has made the influencers are increasingly varied characters and they are for very different issues. Now you no longer have to be a celebrity to become influencer. Now what matters is to know what they are talking about. Continue reading What characterizes the new influencer and the new marketing associated with them?