Mobile devices are increasingly present in the daily lives of consumers and are increasingly ubiquitous. The mobile goes everywhere with consumers, who always carry it in their pockets and thereby get always have a window to the world, a permanent network connection on which measure everything they do and where you find everything what do you need. The smartphone has changed, therefore the habits of buyers and has made brands have to compete with new elements, increasingly complex and increasingly influential.
Now consumers can not only talk to their friends (and do) while shopping through apps messaging, but they can also compare prices, can see the website of the competition, can read opinions about products or can directly buy that product in question in the online shop store where they are. And it must be added that the phones have added new consumer behaviors. On the street, you try to locate mobile via the place you want to go and mapping tools are used as recurrent guide. When there is a problem, the mobile is a faithful ally and used either to find alternatives to complain and protest or what you play at that time. Continue reading What differentiates desktop mobile search and what brands should do?