Branding is big business and getting it right can be the difference between success and failure.
The current brand trend is split into two definitive camps. Nostalgia, where a brand is seen as bringing back the old days, using retro designs and playing on customers’ emotional responses, or the opposite of that which is putting a brand in the future. These brands use the latest technology to give designs maximum impact.
Which route a particular brand takes will depend on its audience and in some cases, it may be possible to go down both routes, especially if the brand is established and has been around for many years.
When planning a marketing campaign, there are key things to consider in terms of the design, as well as making sure it is eye-catching, engaging and easy to read.
Once you have a logo, don’t feel you have to stick with it in the exact same form on all products. Due to the advances in technology, logos need to be adaptable and available for different devices. For example, as a mobile app, as well as for a large banner or advertising hoarding.
If you’re looking for a branding agency Gloucestershire and other locations are home to specialists such as those seen here http://www.reallyhelpfulmarketing.co.uk/brand-development/ who can work with you.
Always remember that using logos associated with other brands can get you in trouble, as these businesses recently found out https://www.bbc.co.uk/news/uk-wales-politics-49252291.
Fonts also go in and out of fashion and while minimalist designs were trendy a few years ago, lately brands are moving towards more sophisticated fonts such as serif, which can give a brand personality. If you do opt for a more modern font, be careful not to use it for big sections of text and stick to mainly headings and titles.
If your brand needs something more than just a name, geometric branding is becoming increasingly popular. Using modern shapes and techniques in bright stand-out colours gives logos a clean, modern look.
Vintage is in fashion and this also applies to brands. Using a retro font and putting an ‘established’ date, can make a brand look authentic.
Depending on your industry, using moving 3D logos which play out on a screen can give a wow factor and give your brand a high-tech image.