What is a website builder?

Website builders are tools or programs that allow for the successful production of websites without requiring the often complex editing of manual code.

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Offline website builders

Once you have installed the required software onto your computer, you can proceed with constructing the elements that together will make up your website. Saving your files directly onto your computer, you will then upload your completed design to your web host. Offline website builders are ideal if you spend a lot of time working without an internet connection, but you will need some experience or technical knowledge, as you will need to know how to upload to your web host, ensuring there aren’t any issues that will prohibit your website from working effectively.

Online website builders

These web-based tools remove the need to install software directly on your computer, allowing you to construct a website in-browser, with only an internet connection required. This flexible approach means you can work anywhere and using any device. These online tools also including hosting services, which means that individuals with minimal or no prior coding experience can easily construct a functional website.

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How online website builders work

Online website builders ensure that an effective website can be created within a matter of minutes. The first step will often be to select a template that suits the type of website you are creating. Every template will come with its own set of elements, each of which can be customised to serve the needs of your business and your audience.

Working with a professional London SEO agency, such as Elevate UK (https://www.elevateuk.com/seo-services/), will equip you with the knowledge you need to ensure your website ranks highly on search engines for relevant search terms. As this Search Engine Watch article explains, SEO is an important part of every digital strategy, as it will ultimately help you to connect directly with your audience.

Further personalisation will come from the addition of new elements, which may include social sharing buttons, videos and photo galleries. If you want to sell products through your website, there will also be the option to add the functionality needed to provide your audience with a positive shopping experience.

As soon as your design is complete, all that is left to do is hit the publish button and your website will be live!

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