A well designed website will help your users find the information they are looking for more easily, and make your business look professional. Make a web design taking into account from the beginning not only your users but also the way search engines index it will help make this a success. In this post we offer you 10 practical tips for developing your website:
It simplifies: What is the main message you want to give the visitor on each page? If your web has too much information on a single page, it will confuse the user. Moreover, search engines like Google prefer that you have your information properly organized on separate pages, as this simplifies the use of the web to your users.
Use visual highlights for those sections that call the user to take some action. For example, your phone number and email address should be highlighted. Using icons helps highlight important sections on a web.
Configure a system of newsletters: This is an inexpensive (and environmentally friendly) way of staying in touch with your customers, letting them know about new products, events, offers or even sending them special discounts exclusively for subscribers.
First impressions are very important: When a customer reaches your page, you have 5 seconds to convince him to stay. Your main web page should be simple and have the ability to immediately communicate what you do and what sets you apart from the rest.
Customize: Use photos of people and include testimonials from happy customers with your services to build trust. Be sure to include your address and phone numbers on your contact page. Your clients will like to know how to contact you quickly and where to locate you.
Use maps: Some clients may not know or know the area in which your business is located. It’s very simple to set up a Google Map with the exact directions to get to your business.
Do a keyword research before starting to organize your website: This is important because it will help you identify what kind of searches your users are making. Select the keywords with the highest number of searches and those that you would like to find you, and use them naturally in the titles and texts of your website.
Be sure to organize your web page so that it is very easy for your users to access their different sections. A clean and logical navigation menu will help your users find what they are looking for quickly.
Uses web standards: For example, clicking on your logo will be redirected to the homepage of your website. People already come with certain expectations based on their use of other web pages, and adhering to these conventions will help your customers find what they are looking for more easily. Learn what these conventions are and make sure they are used correctly on your website.
Limit your color palette: Professional web pages tend to use 2 to 4 main colors. Use colors only to highlight important content of your web, and always based on a color scheme predefined by your web designer.
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