With more people shopping online than ever before, setting up an ecommerce business can prove lucrative. Here are three vital steps you should take to get your ecommerce site up and running.
Decide on your industry and product area
The hardest decision for would-be ecommerce entrepreneurs is often choosing what to sell in the first place.
It’s crucial to spend time on this as the product you opt for can greatly influence the success of your new venture. A good starting point is to choose products that you have knowledge about or have an interest in. Decide how much the products will cost and what margins you can expect. Will the size of the products impact on shipping costs, and, therefore, your margins?
How easy is it to find these products, both locally or online? Check out your competition.
Once you’ve decided on your product range, source reputable manufacturers that you can work with. Create a list of potential suppliers by checking out sites such as Google Shopping or various directories. Contact the manufacturers, and as a new business, consider those that are more receptive to working with fledgling enterprises.
Create a website
Your next step is to get your ecommerce website developed. Devote time to getting this bit right as the design of your site will greatly influence sales. As a starting point, check out your competition. Small Business Computing suggests that you see what sites similar online businesses have and write down what you like about them. Use this for inspiration for your own site whilst making it unique at the same time.
There are many design templates you could use to put a site together, but it makes sense to get expert help from professional web designers such as http://www.rycomarketing.co.uk/web-design.html. Whether you’re seeking web design in Belfast or elsewhere, an expert design agency has the skills and know-how to create a site that meets your exact requirements.
In addition to choosing an appropriate ecommerce platform, designers can help you decide on the domain name and hosting. They are also skilled at developing your branding and logo design, which can set you apart from others and enable your business to create its own identity.
As a new business, your website will also need to focus on SEO to gain awareness and attract visits.