When you start with a blog, and with the difficult challenge of gaining visibility, if you look at the readers you will go through the following phases:
- Attracting the first readers: the vast majority of family and friends.
- Discover the first readers of your social circles.
- Readers become followers by visiting your blog on an ongoing basis.
- The followers begin to form a community around your content.
This last step is probably the most complicated because it requires interaction and “engagement” by the users. This is where the blogger must open the doors of his blog so that everyone who visits him feels at home and expresses himself freely, yes, respecting the rest of readers.
TRICKS TO CONNECT BETTER WITH YOUR READERS
To carry out this difficult mission, you can consider these tips that can help you create a community of loyal readers to the content of your blog:
Conclusion and question: when you are finishing a post it is very interesting that in the final paragraph you are introducing some element of debate around the chosen topic, to end with a question that prompts the user to participate with a response and thus start a series of comments. Those same readers will re-enter the blog to see if your answer has continuity. That’s a very good sign.
Reward the unconditional: as you publish there are always some followers who share your articles assiduously. In fact, for them it even becomes a habit. When you have located some awards. A direct message, a retweet or if they have a friendly comment blog. This is always appreciated.(I.e.
Take care to solve some doubts: your readers will ask you questions related to the content and it is always to compensate with a response that brings light to those doubts.
Free training programs: a strategy that works very well is to give away some informative product that is delivered by chapters in the user’s email. These interactions in time help to bring the personality of the blogger much closer and is very loyal so that this reader does not stop visiting the blog in question.
Video content: can be transmitted a lot through words but with the video there is much body language and expression that will help connect more and let the readers know a little more about the person behind all those articles.
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Offer more content consumption options: an option for example is to record audio articles for those who do not want to read all the content.
Educate the audience: when you become recognizable it is easier to achieve community. Some examples are:
- Always publish at the same time.
- Activate a separate monthly or weekly section.
- Have some star theme.
All these points are intended for fans to become fans and can move to a final stage that is the prescriber.