Generally speaking, Digital Marketing is usually advertised and made known to people through some of its sub-areas. It is common to see a lot of noise around such topics as social media, email marketing and SEO, for example.
Each of these areas is displayed in its operating details. When talking about social media, for example, the importance of monitoring and the advantages of customer relationships are addressed. In SEO, we talk about keyword search, optimization of page titles, headings and several other items. And so they follow the other themes.
However, there is an action that makes the connection between the others and deserves to be much more commented than in fact is. If we had to bet all the Digital Score chips in a single action would be in the production of content.
Why content production should be your priority
Content serves as ammunition for social media users
Twitter, Facebook, Google + what is not lacking are “gurus” that tell you what to do on each network. However, it matters little how specific you use social networks. What matters is the quality of the content you produce.
In the end, what more people are doing in these networks is sharing other people’s links. So the biggest payoff your business can get from social media is people valuing and spreading their content on their own.
Who sets a great example is Seth Godin, one of the greatest thinkers in marketing today.
He does not even have a profile on Twitter because he says he does not have the time to use the channel efficiently. However, it produces quality content daily on your blog. Take a look below at the “social media results” he achieved with a single post:
Social media – blog
A simple post of it had, at the time I took the print screen, 923 retweets and 1,123 “tanned” on Facebook. Even without his profile, who says he is not using social media well?
Relevant content generates links, the premise of any SEO work
To compose the results of a search, the pages are analyzed by Google, basically in two respects. One is the
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Compatibility of the user’s for the search with the content of the page. The second aspect is the importance of the website, is how much this site is a reliable reference or not. This second item, while involving other aspects, is measured mainly by the authority of the links that the page receives.
That’s why, as long as keyword research is done, titles, headings and internal links are optimized for the word, it will not matter if your page has no relevance to Google.
Again, producing quality content is guaranteed to receive good links.
Only the production of own content makes your company become a reference
Whoever produces content is all the time putting his knowledge to the test. While it is subject to errors and criticism, whoever produces content is seen as a reference, someone who understands and knows the subject well.
Content creation work, selecting and indicating third-party material, is an interesting Inbound Marketing practice for attracting followers. However, if your company wants to be seen as the benchmark in the subject, it is important that it itself produces content and shows its knowledge.
Who would be your contractor to prepare a dinner: Jamie Oliver, who puts his hand in the dough and tells his secrets or Angelica, who takes guests to prepare a plate in your program?
Start now to produce content for your business
We could further explore the benefits of content marketing, talk about the importance of teaching the customer, and various other components of a digital marketing strategy, but we believe the message was given.
Content production is a long-term asset building and the sooner your business starts, the sooner you will achieve results.