For eCommerce we can not use the same methods as in the world “offline”
This is an obvious statement at first glance, but why not?
Surprisingly, most companies have failed, or have failed to adapt to e – commerce. Most small business websites are used as product catalogs or websites “Contact Us” with very little useful information.
The eCommerce is great
All companies must think it’s a great idea to create an eCommerce as a way to increase sales. With currently about 3,500 million users online and a forecast of $ 1,250,000,000,000 ($ 1.25 billion) for spending worldwide in 2013, it is difficult not justify the effort. Unfortunately, most of these companies end up disappointed with the result .
Unlike having a physical store, e – commerce is not seen strolling down the street. The exposure on the Internet takes time and costs money.
Many companies do not warn the effort needed to maintain eCommerce . We must maintain daily activity in various social networking profiles that takes time and often have to hire a person exclusively for it. We must lead analytical of all users who access the e – commerce: From where they accessed the web, how long they stayed, what steps gave before buying, etc … You have to make graphic designs for banners, sliders, promotions, etc., there to create a database with emails from customers for promotions email marketing , you have to optimize search engine optimization (SEO) almost daily and many more actions for the proper functioning of an ecommerce, all this takes a lot of effort and time and in most cases recruit at least two employees, many companies choose to outsource especially when they see the ridiculous amounts of money it costs to hire a third party company to handle the complete management of eCommerce.
Most rides a eCommerce and expects to sell from the beginning , doing the same as in a physical store, but it has nothing to do … the way people browse, find products and pay for them is different. The competition is also different . The information is freely available, meaning that anyone can easily compare prices , get product information and services and get feedback from consumers before deciding where to buy.
However, all these points are not necessarily disadvantages, but they have to be handled differently and designed as a sales channel separately. The e – commerce is not just an extension of traditional processes. Marketing, communication, marketing and compliance orders and prices are handled in a unique way and if possible should be treated as a fully independent business entity.
The social networks have proven means effective to increase exposure, sales and brand awareness , but only when used correctly. For example:
A company with a potential client teenager would have little result if concentrate its efforts on Linkedin rather than Twitter or Tuenti .
Brands with commitment
The e-commerce is not pure and simple sale, eCommerce is about feelings, you have to capture the feelings of the user so that it becomes client.
The online sale is very cold , since there is no direct contact with dependents, it is why we try to offer a warmer solution.
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