How Can I Create a Unique Website?

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You want your company website to stand out from the crowd, but that doesn’t mean that you can throw away the rule books. No matter how individual and unique you want your site to be, there is a strict process to website development that needs to be adhered to if you want your website to perform seamlessly. Make sure you follow these five steps for a website that functions as beautifully as it looks.

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1 Strategy and analysis

It’s vitally important to analyse your core business message, and build your website around that information. According to an article from the Content Marketing Institute, you need to take a step back from your position as an industry insider for this phase – remember that your customers do not have your understanding and knowledge, and what appeals to you may not necessarily appeal to them, so take a step back and try to understand what motivates your customers.

2 Wireframes

Armed with your research information you can start to assemble your new website, through the use of wireframes. Decide on navigation pathways and start to determine how users will access and proceed through your website. Your blueprint should help you to analyse the best way to structure your site to make it easy for customers to access the information they are looking for.

3 Design and creation

Once the first two steps have been completed it’s time to hand your findings over to your web development team for the build process. You can find your perfect web development company in London or wherever is most convenient for you. Companies such as will be happy to show you examples of their previous work so that you can be sure the finished design will be appropriate and fit for purpose, attracting high-quality visitors with the motivation to make a purchase.

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4 Development

The hidden part of the web design process, development is where your design team code the site so that it becomes fully functional.

5 Testing

A key phase that should never be overlooked, testing is where website developers check that the site is fully functional, with no bugs or glitches that could cause it to crash. The site needs to be tested on all major devices and platforms to ensure that it loads quickly and efficiently.

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