You may have heard the phrase “content is king”, which tends to be the watchword of anyone involved in web design these days. This means that your website has to offer good-quality content that contains appropriate keywords to catch the attention of the search engines.
First impressions really do count
As a recent article in Entrepreneur points out, a website needs to make a powerful first impression with its content to attract visitors. Ideally, your site should offer potential customers relevant and interesting information that will have them coming back for more and telling their friends about it.
Your time and attention is likely taken up with your business, but that does not mean that you shouldn’t spend as much time as you possibly can on your website content. It needs to be clear, readable, informative and entertaining, not to mention grammatically correct and appropriately worded. Content littered with errors and spelling mistakes will never create the right impression and could alienate site visitors.
No time to write?
A good web design agency will help you with your content creation or at least point you in the right direction. Whether you are in search of web design in Edinburgh or SEO in Dublin, make sure you choose a reputable company such as http://www.rycomarketing.ie/search-engine-optimisation-seo.html, who will make sure that your website not only looks good but also offers genuine value to your visitors.
Research your keywords
You will probably require the assistance of your web design team to identify appropriate keywords and search terms that will lead people to your site. Getting these right is crucial to your website performance, so it is not a process that should be rushed. Search engines love keywords, but they have to be at the appropriate density. If you use too few keywords, your competitors will steal your search engine rankings; if you use too many, search engines will mark you down for overdoing it. It is a fine line, but your web designers will point you in the right direction.
You need to update your content regularly and include new articles, blog posts or information to keep your rankings high. Try to become an expert in your chosen niche and produce high-quality content or employ someone else to do it for you. It’s an investment you won’t regret.