Mobile devices are increasingly present in the daily lives of consumers and are increasingly ubiquitous. The mobile goes everywhere with consumers, who always carry it in their pockets and thereby get always have a window to the world, a permanent network connection on which measure everything they do and where you find everything what do you need. The smartphone has changed, therefore the habits of buyers and has made brands have to compete with new elements, increasingly complex and increasingly influential.
Now consumers can not only talk to their friends (and do) while shopping through apps messaging, but they can also compare prices, can see the website of the competition, can read opinions about products or can directly buy that product in question in the online shop store where they are. And it must be added that the phones have added new consumer behaviors. On the street, you try to locate mobile via the place you want to go and mapping tools are used as recurrent guide. When there is a problem, the mobile is a faithful ally and used either to find alternatives to complain and protest or what you play at that time.
In short, the mobile has completely changed consumer habits and has made brands have to face a new reality, one in which consumers play with new weapons and start from completely different positions. And that requires companies to pay attention to these new habits and analyze carefully what they are doing in these environments. One of these new hot spots, one of those scenarios that brands need to take great care, is the mobile search environment. For more visit http://therecreationplace.com/
As noted in analysis at Forrester, “mobile search is essential.” More and more consumers use the search tools on their handsets and that also used to make more and more. It is not just looking for that thing in the middle of an argument to defend without question what one is pointing, but also consumers now use their mobile browsers for virtually anything and as a gateway to virtually everything. According to data from Forrester, in the United States mobile searches are one of the main gateways for sites such popular retailers like Amazon, Walmart or Kmart.
We must stop thinking like desktop
But although mobile searches are as relevant and determinants, brands are not doing as well as they should homework. Companies discuss two fundamental errors when trying to establish patterns in what refers to mobile searches. On the one hand, many companies completely lack a strategy for mobile searches.
On the other, companies are making a fundamental mistake and one that could pay dearly. They are analyzing mobile searches and are acting in relation to them as if they were searching from the desktop. And, as you remember from Forrester, they are not. Consumers are not just looking different from each of the two scenarios things, but also behave differently. That is, we do not look the same and we do the same way desktop on mobile devices.
What separates the mobile?
There are several reasons why searches from mobile are different searches from the desktop, as indicated in the analysis. The first, and most obvious, is the location. When looking from desktop you are in a completely different environment than it is when looking from mobile, making the location is essential. On the desktop we are planning. In mobile we want it to ya, what makes proximity searches more relevant than ever. We are not looking hotels, but hotels near us. And that makes a big difference.
In the same vein, mobile search in one of the most important things is immediate. They needed things and stuff and now they want. Consumers are increasingly using mobile as your tool for the last hour. It is the mobile that is used when you want something immediately.
In fact, one of the key points is that mobile searches can beat the immediacy many elements in other scenarios are essential. The to and ends with brand loyalty, which is much less relevant mobile search if competition can offer something faster.
To all this, the content itself that consumers need to find adds. Consumers increasingly want to find information more and more complete and therefore cannot offer brands and few simple pages of information when offering mobile services. Although the most complex and comprehensive searches are still made from desktop, mobile nor should it lead to something merely superficial. Given that very complex things are already made from these terminals, such as buying plane tickets or book hotel rooms, you cannot oversimplify what is offered on mobile.
The three pillars on which to build mobile search
And this makes mobile search need to meet increasingly criteria and increasingly complex scenarios, so brands must be very careful in what they offer and how they do it. In the analysis of Forrester, point three basic points on which the mobile strategy must be built.
On the one hand, we must optimize the online presence taking into account the possible intentions of those who seek from the mobile. That is no longer simply throw it with the information, we must also be able to play with keywords and indicators to help position the brand on issues such as proximity search.
On the other hand, we must be able to be immediate, to make life easy for the consumer who wants to now. This is not only to be the first in the list of results, but also to make possible actions to be as easy and immediate as finding the page.
And finally, we must not take anything for granted and not to let the power of the brand itself numbs the mobile search strategy. In that environment, brand loyalty is weaker than in other environments. If your competition is much faster and more efficient, they will go with it.