With so much noise around Google+ in the last few days, we should get on the ride and talk about it here on the blog, right?
Well, it’s not how we think about Digital Results. Close monitoring of trends is important but more important than that is a return on the invested effort, and in that case, Facebook is right up front.
Facebook is already the second traffic source of our site (behind only Google searches), and that we barely started the actions on our page there. (By the way, how about enjoying and following the content that we publish on the Digital Results page on Facebook? )
The first justification for this is simple: numbers! Facebook is the largest social network in the world and has 700 million users, while Google + does not yet own 5% of that. Plus, even people who are already on Google+ still do not have the same engagement they have on Facebook.
Of course this may change in some time, but for now, we can say that your company is leaving money on the table if it is not investing in Facebook.
Still not convinced? I leave some more justifications below:
Another (great) distribution channel
One of the basic activities of Digital Marketing is to produce content. However, do not just post it on your site/blog and expect people to come by magic. Your business needs to promote it, and at this point the more reach (followers, fans, subscribers, etc.) your business has, the better.
Even by the numbers above, the company’s Facebook page is an excellent channel for distributing content and company information.
(Remember: companies should have pages, not profiles on Facebook )
Facebook invests heavily in tools that allow users to spread good content to their friends, both on and off Facebook itself.
In particular, there is one that actually “caught”: the Like button. It is a very easy and quick way for users to demonstrate that they liked the content (and spread it to their friends), so a lot of blogs today already use it, including us;) (if you have not noticed yet, just look at the top Of this post).
Social proof ( social proof )
When a person “Likes” a post, a website or a Facebook page, this information is available to their friends when they visit that address.
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This has a very large impact on establishing trust with the new visitor. For example, if I enter a post and see the recommendation of friends as in the figure below, I will hardly fail to check the content.
In addition, Facebook still offers Like Box, which is a box that you can put on the site to show people who liked your page. Just look here in the right column to see how this box works.
Space less crowded than Twitter
We’ve talked a few times here about how good Twitter is for business. However, tracking content on Twitter works like watching the water flow of a river. Only if you’re there on time, you see. People do not usually look at what’s already gone and it gets lost. This fact has been aggravated by the fact that people are following more and more people.
Facebook, in addition to having less noise than Twitter, uses an algorithm to prioritize what appears on the screen, that is, the chance of your content being actually seen by people who like your page is higher, especially if the content is Good and was promoted by other people.
Easier to manage and expand conversations
Also comparing with Twitter, when you engage in a conversation with someone, the sequence of messages is easier to see and follow up with others.
That is, others are more likely to enter and broaden the conversation.
Despite the provocative title of the post, the intention was not to compare Facebook with any other network, but rather to justify the reason for starting and intensifying the work there.
In future posts, we will talk about good marketing practices on Facebook, but if your company does not have a page there yet, we suggest you start one as soon as possible.